How to Gain Experience and Start Your Career
Are you interested in pursuing a career in digital marketing but feeling discouraged by the constant demand for experience?
You’re not alone.
Many aspiring marketers face this challenge, especially in today’s competitive job market. However, don’t let the lack of experience hold you back from pursuing your dreams in marketing. Ever feel discouraged by the ubiquitous demand for experience in job postings?
Don’t give up just yet.
While it’s true that many employers prefer candidates who have previous work or internship experience in digital marketing or related fields, there are ways for you to gain the skills, knowledge, and portfolio that can make you a viable candidate. In this article, we’ll explore some tips and strategies on how to gain experience in digital marketing and increase your chances of landing your first job.
1. Read up on the basics of digital marketing
Before you can specialise in a particular area of digital marketing, such as social media, SEO, content marketing, PPC, or email marketing, you need to have a solid understanding of the fundamentals.
This includes topics such as marketing psychology, buyer personas, marketing channels, conversion optimisation, analytics, and more.
You can learn these concepts through online courses, books, blogs, podcasts, or free resources from reputable sources. Make sure to practice what you learn and apply it to real-world examples.
2. Build a personal brand!
Even if you don’t have formal work experience, showcase your digital marketing skills by creating your own website, social media profiles, blog, or portfolio.
Use these channels to share your knowledge, insights, and projects related to your niche.
For instance, if you want to specialise in social media marketing, you can create your own social media strategy for a hypothetical client or volunteer organisation, run a social media campaign for a local business or non-profit, or participate in social media competitions or challenges. Make sure to document your process, results, and feedback.
3. Attend events and meet ups
One way to network and learn from experienced professionals in digital marketing is to attend industry events, conferences, webinars, or local meet ups.
This allows you to get with the latest trends, tools, and strategies, as well as to meet potential mentors or peers who can offer you advice, feedback, or referrals. You can also volunteer to help organise or promote events, which can give you exposure and recognition.
4. Seek internships or apprenticeships
Look for opportunities in local businesses, startups, agencies, or organisations that align with your interests and skills.
Be prepared to demonstrate your enthusiasm, commitment, and willingness to learn and contribute. Even if you don’t get hired after the internship, you can still ask for recommendations or referrals.
If you get stuck, Revellup Agency offers a unique programme of part-time work experience alongside bespoke career advice from an industry insider and a real-world curriculum.
5. Get some freelance projects
Look for clients on freelance platforms, such as Upwork, Freelancer, or Fiverr, or through your personal network.
Be transparent about your level of experience and expertise, and focus on delivering amazing work that is within your control.
You’ll also have a fantastic opportunity to manage simple administration and practising and perfecting your customer service skills.
You can also use these projects as references or case studies in your job applications.
By following these tips, you can demonstrate your potential and passion for digital marketing and gain the experience that will make you stand out from other candidates.
Remember that getting your first digital marketing job may take time and effort, but persistence and a growth mindset can help you overcome the catch-22 of needing experience to get experience.
Good luck!
